About Alpro
Alpro is a leading brand in the plant-based food sector, offering a wide range of soy, almond, oat, and coconut products. The company focuses on sustainable, healthy alternatives to dairy products and is among the pioneers of the plant-based category—from plant-based drinks to yoghurt and dessert alternatives.
Initial Situation & Challenge
In 2022, Alpro aimed to become the category leader within the plant-based segment on Amazon.de. To achieve this, the brand needed to ensure omnipresent visibility and expand market share through a strategic advertising campaign.
Solution Approach by E-BAUS
Targeted Brand Positioning on Amazon
Managing Sponsored Ads and DSP campaigns to specifically increase visibility and market leadership in the plant-based category.
Defensive Campaigns for Brand
Protection Protecting the brand through targeted advertising measures to prevent competitors from placing ads on Alpro product pages.
Generic Campaigns for Maximum Reach
Aggressive bidding strategy on generic high-volume search terms to reach a broad audience and acquire new customers.
Competitor Campaigns to Gain Market Share
Direct targeting of competitor keywords like "Oatly" to secure market share and strategically expand brand presence.
Real-Time Optimisation of Advertising Budgets
Dynamic adjustment of bids and daily budgets using our automated tool to maximise advertising efficiency and profitability.
DSP Campaigns to Scale Reach
Implementing DSP campaigns for targeted new customer acquisition and retargeting to sustainably increase brand awareness.
Defensive Campaign (Protecting Own Brand from Competitor Advertising)
Generic Campaign (Advertising on High-Volume Search Terms)
Competitor Campaign (Targeted Advertising on Competitor Keywords)
Results of the Collaboration
Thanks to the targeted advertising strategy, Alpro achieved significant increases in advertising revenue and brand presence. The granular control of advertising budgets led to prioritising high-margin products, substantially improving the overall efficiency of advertising efforts.
Secure a Free Initial Consultation
Contact us for a free initial consultation. We look forward to achieving success together!
