Strategic Consulting

More Profit Amid Rising Amazon Costs: Vogel's Shows How It's Done

Discover how Vogel's increased revenue by 32.4% and improved ROAS by 13.3% year-over-year through a margin-oriented advertising strategy.

+13.3% YOY

ROAS Improvement

+32.4% YOY

Revenue Growth

+22.1% YOY

Conversion Optimization

About Vogel's

Vogel's is a leading manufacturer of high-quality TV mounts, wall brackets, and mounting solutions for audiovisual equipment. The brand is renowned for its durable and innovative designs that meet the highest quality standards, serving both private and professional customers worldwide—from home cinema enthusiasts to businesses and educational institutions.

Initial Situation & Challenge

In 2024, Vogel's faced the challenge of increasing both revenue growth and profitability on Amazon. Due to inflation and rising Amazon fees, it was crucial to strategically promote high-margin products. The year 2024 was compared to 2023 as the baseline. The goal was to efficiently increase advertising revenues while achieving higher profitability through strategic budget allocation and dynamic bid adjustments.

Solution Approach by E-BAUS

Targeted Sponsored Ads Strategy

Managing Sponsored Ads with a margin-focused strategy to specifically promote profitable products and optimize advertising efficiency.

Structured Advertising Portfolios

Creating advertising portfolios to group products by margins, enabling real-time evaluation and targeted control of advertising budgets and revenue.

Precise Budget Allocation

Dynamically distributing advertising budgets focusing on high-margin products to sustainably increase both profitability and total revenue.

Real-Time Campaign Adjustments

Utilizing our AI-powered advertising tool for real-time bid and daily budget adjustments to respond flexibly to market changes.

DSP Campaigns for Increased Reach

Implementing DSP campaigns for targeted new customer acquisition, retargeting, and scaling brand presence on Amazon.

Data-Driven Optimization & Insights

Continuous analysis and data-driven optimization of campaigns to enhance long-term performance and secure competitive advantages.

Results of the Collaboration

Thanks to the targeted advertising strategy, Vogel's achieved significant increases in revenue and profitability. The granular control of advertising budgets prioritized high-margin products, substantially improving the overall efficiency of advertising efforts.