About Giesswein
Giesswein is a renowned brand specialising in sustainable, high-quality merino wool products that stand out for their innovation and comfort. The company is recognised for its eco-friendly production methods and offers premium footwear, apparel, and accessories—from cosy slippers to functional outdoor clothing.
Initial Situation & Challenge
In 2024, Giesswein aimed to significantly boost both revenue growth and profitability on Amazon. Given rising Amazon fees and inflation, a strategy was required to specifically promote high-margin products. The objective was to maximise advertising revenue and profitability, using 2023 as the baseline for comparison.
Lösungsansatz durch E-BAUS
Data-Driven Management of Advertising Campaigns
Managing Sponsored Ads and DSP campaigns with a structured, data-driven approach to maximise revenue and profitability.
Advertising Portfolios for High-Margin Products
Creating advertising portfolios to group products by margins, enabling targeted budget allocation towards more profitable items.
Transparent Performance Monitoring
Continuous analysis of advertising budget, revenue, and ROAS to optimise the advertising strategy and better control investments.
Seasonal Prioritisation of Over 600 ASINs
Dynamically adjusting advertising efforts to align with seasonal demand trends, ensuring efficient use of the advertising budget throughout the year.
Real-Time Adjustment of Bids & Budgets
Utilising our AI-powered tool to automate the adjustment of bids and daily budgets, allowing swift responses to market changes.
Targeted DSP Campaigns for Increased Reach
Implementing DSP campaigns for targeted new customer acquisition, retargeting, and scaling brand presence on Amazon.
Results of the Collaboration
Thanks to our data-driven advertising strategy and targeted optimisation, Giesswein significantly increased its revenue while improving profitability. Through dynamic budget management and seasonal prioritisation, advertising efforts were optimally aligned with the market.
Secure a Free Initial Consultation
Contact us for a free initial consultation. We look forward to achieving success together!
